“The people who don’t want the free U2 download are trying to say, ‘Don’t try to force me,’ and they’ve got a point,” he said. Iggy Pop, the so-called “godfather of punk”, criticised the stunt this week. “A U2 album that some would have taken seriously was instead turned into an album that seems as pointless as it probably is.
“Don’t shove your music into people’s homes,” he wrote. The New Yorker’s pop music critic, Sasha Frere-Jones, compared the stunt to junk mail. If you don’t want it and you don’t need it, delete it.”īut that was easier said than done and Apple had to issue specific instructions to its customers about how to delete the offending songs. We just want to share it with as many people as possible. If someone doesn’t like the gift, they should delete it. U2’s manager Guy Oseary was forced to defend the move saying: “It’s a gift from Apple. Many were just miffed that a band they didn’t like had foisted their work onto them. Thousands said it took up precious storage space on their devices. The free download of the band’s album was announced – and happened virtually simultaneously – when U2 performed at the Apple iPhone launch event in Cupertino, California on 9 September.Īt the time, Apple chief executive Officer Tim Cook called it the largest album release in history, but the supposedly mutually beneficial meeting of mega brands immediately turned into a public relations debacle for Apple and U2 as angry iTunes users took to social media to complain.
I guess we got a little noisy ourselves to get through it.” Drop of megalomania, touch of generosity, dash of self-promotion and deep fear that these songs that we poured our life into over the last few years mightn’t be heard. “I had this beautiful idea and we kind of got carried away with ourselves.
“Oops, I’m sorry about that,” said Bono, from behind blue-tinted spectacles, while the other band members giggled at the question. She asked: “Can you please never release an album on iTunes that automatically downloads to peoples’ playlists ever again? It’s really rude.” Bono apologised in response to a question from a Facebook user named Harriet Madeline Jobson in a question-and-answer session on the social network site which had been billed as a celebration of the launch of the band’s 13th studio album of a 34-year career.
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